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The Yummy iD Success Story – An Inspiring Entrepreneurial Journey

The Yummy iD Success Story – An Inspiring Entrepreneurial Journey

Most urban homes cannot imagine how tough their lives would have been without PC Musthafa’s innovation! Yes, we are talking about the life-saving readymade idli and dosa batter. We are talking about the iD success story today. A techie by profession, Musthafa’s dream of completing MBA from IIM brought him to Bangalore. This is where he took his first steps toward…

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Micro-influencer marketing and its value in gaining entrepreneurial visibility

Micro-influencer marketing and its value in gaining entrepreneurial visibility

The concept of micro-influencer marketing is similar to influencer marketing, where you trust the word of celebrities and known, popular faces to make your purchasing decisions. Micro-influencers, however, work from a much smaller scale. They are social media users who have a sizeable set of followers who match your target profile. You can use these experts who focus of specific…

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