Tag: Vanity metrics

Vanity Metrics: The Feel-Good, Yet Questionable-Value, Measures

Vanity Metrics: The Feel-Good, Yet Questionable-Value, Measures

Vanity metrics are supposedly misleading measures that your analytics tool throws at you.  When reviewed in isolation they make you feel on top of the world and give you a mirage effect that your strategy is bang on. There’s quite a bit of disagreement about the term vanity metrics and whether these values do mean nothing for your organization’s growth chart.…

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