The digital era has revolutionized how businesses are reaching out to and interacting with customers, new and old. Today, there is a plethora of users spread across the online world. There is absolutely no point in trying to engage with everyone. To maximize your appeal, you need to first define and determine your prospective audience. By reaching your target audience…
In the early entrepreneurial stages, every buck counts and every cost-cutting measure implemented has the potential to bring profit to your organization. Startup owners are always looking to grow their revenue and sustain a profit. In any stage of your business, cost cutting and cost control are the easiest ways to improve the profitability. Rationalizing your expenses can result in…
Many many types of pitches are an integral part of an entrepreneur’s life, especially from a marketing point of view. But an investor pitch is quite different from all this, since it involves a completely different audience – your potential investors! An investor pitch is intended to grab the attention of your potential investor. It should be simple, straightforward, refreshing,…
Verghese Kurien and the White Revolution are synonymous. What better example of exemplary entrepreneurship than the Amul revolution that broke all records of catalyzing brilliant social changes. Here are a few details of the Amul story. In the year 1949, a young man returned from US after completing his Masters in Mechanical Engineering to a creamery in Anand. He had…