Tag: micro-influencer marketing

Kailash Katkar – Building an Empire of Antivirus Solutions from Just an Idea

Kailash Katkar – Building an Empire of Antivirus Solutions from Just an Idea

Kailash Katkar is a brilliant example of how keen observation of the market, hard work, passion, focus, and building expertise can make you the leaders of any chosen landscape. Katkar is from one of Maharashtra’s small villages, but his sheer determination and incredible talents has resulted in the empire called Quickheal Technologies, delivering some of the world’s best antivirus solutions…

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Micro-influencer marketing and its value in gaining entrepreneurial visibility

Micro-influencer marketing and its value in gaining entrepreneurial visibility

The concept of micro-influencer marketing is similar to influencer marketing, where you trust the word of celebrities and known, popular faces to make your purchasing decisions. Micro-influencers, however, work from a much smaller scale. They are social media users who have a sizeable set of followers who match your target profile. You can use these experts who focus of specific…

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